摘要：隨著我國經濟高速發展，物流科技已經成為人們便利生活中不可或缺的。在90年代起，伴隨著互聯網迎來了我國的電子商務企業的興起，尤其近幾年，電商的發展已經達到熱潮。o2o作為新型的營銷模式被生鮮電商行業廣泛采用。文中以盒馬鮮生為例，研究生鮮行業電商企業物流發展的影響，并且通過swot分析該電商企業在互聯網下的物流管理發展現狀，從而對行業未來的發展提出有關建議。
　關鍵詞：o2o; 電子商務； 物流； 盒馬鮮生；
abstract:with the rapid development of china's economy,logistics technology has become an indispensable part of people's convenient life. since the 1990 s,with the internet ushered in the rise of china's e-commerce enterprises,especially in recent years,the development of e-commerce has reached an upsurge. o2 o,as a new marketing model,is widely used in the fresh e-commerce industry. this paper takes hema fresh as an example to study the impact of the development of e-commerce logistics in fresh food industry,and through swot analysis of the current situation of the development of e-comm